San Giuliano
San Giuliano is Sardinia's iconic olive oil brand and a staple of the island's cuisine since 1916.
Its historic logo features an oval seal containing an engraving of an old olive mill.
While rich in heritage, its level of detail reduces immediate recognition and gives limited prominence to the brand name.
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The original seal was therefore retained and paired with a new wordmark featuring the San Giuliano name and founding year, improving visibility and legibility.
The olive mill illustration was also taken out of the seal and expanded across the label backgrounds, turning a historical asset into a distinctive element of the packaging system.
We are a creative studio specializing in branding and communication.
Let’s talk.
Just call Elena:
+39 339 1439247
elena@the6th.it
or call Emanuele:
+39 349 8390215
emanuele@the6th.it
Registered Office:
Via Castel Morrone, 11
20129 Milano
Italy
Operating Office:
Via P. Colletta 69
20137 Milano
Italy
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