

Napulì
The Call bell rings: Napulì pizza is ready. It comes out of the oven and is slipped into the box by the master pizzaiolo.
This is the feeling we wanted to recreate in the packaging family a brand by Margherita SpA.
The pizza is in motion, on the top and bottom of the box, leaving eye to visually recompose it. The name Napulì is dynamic, joyful, and pop, just like a true Neapolitan pizza should be.
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All around it, messages and illustrations reference the sky, the colors, and the iconic places of Naples: a glimpse of Vesuvius, the classic blue-and-white checkered tablecloths and tiles, and words that echo the sounds and rhythm of Neapolitan culture.






We are a creative studio specializing in branding and communication.
Let’s talk.
Just call Elena:
+39 339 1439247
elena@the6th.it
or call Emanuele:
+39 349 8390215
emanuele@the6th.it
Registered Office:
Via Castel Morrone, 11
20129 Milano
Italy
Operating Office:
Via P. Colletta 69
20137 Milano
Italy
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