IMPVD
Beer Distilled by Impavida.
The project is deeply rooted in the local territory, transforming its identity into a contemporary language. The graphic design draws inspiration from the Futurist Art House Depero, reinterpreting its core principles: bold geometries, strong typography, dynamic compositions, and an essential aesthetic.
For the naming, we chose and reinterpreted a font inspired by Depero’s graphic language: bold, geometric, dynamic. The color palette reflects the brewery’s identity: black, white, and orange, reinforcing consistency with the existing brand.
The label and the box become an energetic visual dialogue, where text and graphics tell the story of the production process and how to enjoy it. And for those who take it home, there’s a final surprise: a hidden message revealed only when you open the box.
We are a creative studio specializing in branding and communication.
Let’s talk.
Just call Elena:
+39 339 1439247
elena@the6th.it
or call Emanuele:
+39 349 8390215
emanuele@the6th.it
Registered Office:
Via Castel Morrone, 11
20129 Milano
Italy
Operating Office:
Via P. Colletta 69
20137 Milano
Italy
All rights reserved.