San Giuliano

Adv campaign

Easter 2020 will be different for all of us.

San Giuliano wishes a good Easter to all the sardinians with this print ad, published on the two main newspapers in the island. But Easter 2020 is different: as we know, we all have to stay at home.

“Happy Easter with whoever you can.”

This headline refers to an old italian wish “pass Chistmas with your family, pass Easter with whoever you like”.

A print campaign for the most loved olive oil by Sardinia.

San Giuliano is one of the most excellent extra-virgin olive oils in Italy. Proudly from Alghero, in the isle of Sardinia.

Here’s 5 of the 8 subjects of the campaign created in collaboration with the copywriter Francesca Pagliarini.

3 Sardinians out of 4 are fine as they are. Thank you.

(74% of Sardinians already buy San Giuliano EVO oil)

No other oil gets an “agliata dish” like San Giuliano.

Some have a thing for quality. Some have “su macchìne” for quality.

(Sardinian slang)