Olio San Giuliano


A perfect olive oil is a matter of balance.

Here’s our 2021 campaign for San Giuliano, n.1 extra virgin olive oil made in Sardinia.

The campaign homages the perfect balance: between tradition and innovation, high quality and affordable prices.

Translations on the bottom of this page.


The unusual balancing
between totally Sardinian and totally disciplined.

The unthinkable balance between
celebrity and responsibility.

The unsuspected balancing
between high quality and everyday life.

The unexpected balance
between tradition
and innovation.


Client: Olio San Giuliano – Domenico Manca Spa
Art Direction: Emanuele Basso
Copywriting: Francesca Pagliarini
Photography: Mauro Turatti Studio