Mare aperto. A new packaging for a new positioning.
Mare Aperto (that is the italian for “open water”) is a brand of the Spanish group Jealsa. For 2020 the brand moved towards a new positioning all dedicated to sustainability.
We worked on a restyling of the logo and designed a new line of packagings, giving all the importance to true and clean informations about the product, its ingredients and the international certifications achieved.
Be good to the sea
The new positioning brought to a new payoff: Buono col mare.
It has a double meaning that it good to the sea, but also good to eat, with the sea inside.
A language made of icons.
All these informations require a specific language, to help customers understanding the features of every flavor. Also the colors have been chosen carefully.