IMPVD: Impavida, distilled.
IMPVD beer distillate is an alcool beverage manufactured at IMPAVIDA, an American-style Brewery in Arco di Trento, Italy.
We worked on a no-frills label, with a pure and minimal design. On the contrary, the wrapping is a riot of information that tells the story, the
soul and the origin of the product.
The idea is to have a newspaper-like wrapping to read while sipping the product and the graphic mixes images, words and numbers.
Please, note: the name of the product is distilled too: from IMPAVIDA to IMPVD!