Glamour.it

Condé Nast introduced the biggest italian website dedicated to beauty: Glamour.it

Stories, tips and news entirely into to the world of beauty.

How to communicate that on the web?

WE TURNED BEAUTY INTO STORIES.

Everyone has a story, a joke or just a thought regarding her physical look.

We asked 6 women, different in age and occupation, to tell us a bit of her own personal Beauty Story.

The interviews became videos for the web campaign, inviting other women to share their Beauty Story

with the hashtag #glamouryourbeauty

These are the three subjects for the print campaign, published on Condé Nast magazines