Gim Galbani
Lettering
See a tear? So it’s a Gim blue cheese.
Handmade lettering for Galbani Gim, Italy’s famous gorgonzola (blue cheese).
The letterings have been studied to work in a tear-shape: the payoff goes “If you see a tear, it’s a Gim”, since the ’80.
In collaboration with Ogilvy Milan.
If it seems touched when you approach,
it’s the right gorgonzola.
(If you see a tear, it’s a Gim).
If it melts when it sees you,
it’s the right gorgonzola.
(If you see a tear, it’s a Gim).
If it’s hanging on your lips,
it’s the right gorgonzola.
(If you see a tear, it’s a Gim).
