CTA – Centro Teatro Attivo.
A campaign for 2021/22 acting courses
CTA is one of Milan’s most relevant acting schools. Fot its 40th anniversary wanted to communicate its courses of Acting, Dubbing, Musical, Diction and Speakeray.
Courses are either for professionists and amateurs so the campaign links to this concept: You study for the stage, you use it in your daily life.
Seduce Juliet or your mother-in-law.
Become Macbeth or sales manager.
Face Captain Hook or the classmate bully.
Deal with Six characters (in search of an author) or with one teacher only.
Tame Drogon or your mother.
The campaign aired offline with static and dynamic posters, and online with FB and IG adv.
Following: stories, posts and OOH.