The first italian biltong is here.

Inspired by the style of the golden years of italian graphic design. Here’s an illustrated packaging showing Mr Carnero playing with his fellows: the classic and the spicy cows.

But the goal was to add fascination to the pouches displayed in selected shops and gyms. The front side should always be recognizable, so we worked on the back sides creating 25 different rear sides that could turn the display into a murales.

So beside the main characters, we discover other members of the Carnero family.

Special thanks to:

Goglio Spa for print (pouches) and technical support.

Ghelfi Ondulati Spa for print (display stands and boxes) and technical support.

LSD studio for photos and video.

Alessandro Stenco for brand naming support.