Betto
Special edition packaging
Betto is a Sicilian pastry in Milan.
Cannoli are excellent!
The main need we had to face: increase the take way orders.
Solution: we designed a serie of 26 different packagings, one for each letter of the alphabet. When a customer orders cannoli, he can also choose the letter. Once he has a letter, the next step is to compose a word.
And the more the letters, the more the orders.
The graphics
The graphics are inspired by the traditional tiles of Sicily, redesigned with a modern touch.
Alright, it’s not only about cannoli.
There’s also the famous typical lemon granita. Print is embossed directly on the jars.
Credits
Design and concept by the 6th Studio.
Incubator: Branding Revolution Lab.
Paper by Cordenons
Print by Press-up (boxes) and O-I (jars)