Time is the secret of appassimento wines
Logo and labels design for a range of appassimento wines by Caviro (rebranding of Il Passo Segreto). We designed the new name from scratch, adapting it to the existing keyhole graphic.
The special box
Appassimento wines are made from dried grapes, so time is crucial to explain the uniqueness of this wine.
In this special box for buyers, we showed the time passing with a 4-steps unboxing process: the moon passes from crescent to full.
Animated video and website